Loyalty Partner Solutions ist einer der führenden Hersteller von Loyalty-Software. Aus dem Bedarf, für ein anspruchsvolles Multipartner Bonusprogramm die richtige IT-Basis zu finden, entstand die Loyalty Management Suite (LMS). Auf LMS basiert das heute Millionen Kunden zählende Programm PAYBACK, welches sich zu Europas stärkstem Kundenbindungsprogramm entwickelt hat.

Die Plattform bildet seit 2012 zudem die Basis für das Lufthansa Miles & More Programm, welches Millionen von Transaktionen täglich verarbeitet. Modular aufgebaut, konfigurierbar und gut in bestehende IT-Landschaften integrierbar, deckt die Lösung leistungsstark und zuverlässig alle Anforderungen eines modernen Kundenbindungsmanagement ab.

Für die mit der Einführung der Software bei neuen Kunden betrauten Beratungsunternehmen erstellt effecct derzeit umfangreiche technische Schulungen und führt die Pilottrainings durch.

In order to compete in the worldwide economy, businesses use unique product innovation, marketing strategies, and sales processes – called differentiators – to win orders. While businesses understand the importance of their differentiators, they often find it challenging to target potential customers with a personalized message. CPQ (Configure, Price, Quote) is a technology that incorporates differentiators in product, pricing, and marketing strategy to allow companies to create quotes with personalized messages and targeted value. Through sending personalized messages to its target audiences, CPQ helps businesses win more orders.

Take, for example, a fictional custom machinery manufacturer, TechMech. TechMech fully customizes their products to meet specific and complex requirements that differ from deal to deal. Each custom order is approved by an engineer, who determines if the order is physically feasible. The TechMech product customization process is different from their competitors; some competitors offer standard packages at lower prices, while others have assembled options with limited customization. To showcase their differentiators, TechMech needs a CPQ solution that restricts salespeople from not only creating machinery that is physically impossible to manufacture, but also clearly communicates the product’s differentiators to its target audience through its quotes.

Take another fictional company, Precious Metals, Inc. Precious Metals, Inc. sells large amounts of gold and silver. Precious Metals differentiates itself from competitors by constantly updating prices in order to match trading price levels on the stock market. To accommodate this differentiator, Precious Metals, Inc. not only needs a CPQ system that has a flexible, yet precise, pricing system to accommodate their policies, but one that also provides context for these policies to its target audience through its quotes.

CPQ technology is able to deliver a personalized message to customers because CPQ houses many of […]